An older male athlete is staring intently at the camera wearing a black BREATHMODE performance nasal strip

THE STORY OF BREATHMODE

Problem faced, problem solved.

Our Mission?
To unlock human potential through the power of nasal breathing.

Here's the story behind it...

ONCE UPON A TIME

THERE WAS A MAN WHO COULDN'T BREATHE AT NIGHT

An old photo of BREATHMODE founder, Jozef Wright, before he discovered nasal strips and suffered from unrestful sleep

HIS NAME WAS JOZEF

THAT'S ME!

My sleep quality was garbage. It had been for as long as I could remember. I'd be out cold for 8 hours like a moon rock in an induced coma, but I never felt rested.

I got sick every winter, I lived on Vicks inhalers, and could never find that last 10% in the gym, life or anywhere else.

I had a feeling my crooked asf nose was involved, but I was never sure.

THEN I FOUND SOME BOOKS

THAT CHANGED EVERYTHING

Three books on grass titled 'Why We Sleep', 'Breath', and 'JAWS'. All three of these books informed BREATHMODE founder, Jozef Wright, of the importance of breath and nasal breathing

I READ 'BREATH' BY JAMES NESTOR, ALONG WITH OTHERS

THEY ALL MADE ONE THING CLEAR...

That how you breathe, shapes how you sleep, feel & perform.

At the time, the whole world was talking about mouth taping.

Cool, except...

I wasn’t a mouth breather. I had a different problem.

AFTER 10+ YEARS OF RUGBY & GRIDIRON

I'D RUINED MY NOSE

An old photo of BREATHMODE founder, Jozef Wright, playing 2nd XV rugby for Kings College

An old photo of BREATHMODE founder Jozef Wright playing linebacker in a game of American Football for the Tamaki Lighting team, where he won Rookie of the Year

It was so bad that, when sleeping on
my side, I literally had to put my hand in the perfect spot to hold open my nostril, otherwise I struggled to breathe...

SO I DIDN'T REALLY NEED ANY HELP CLOSING MY MOUTH

I NEEDED HELP OPENING MY NOSE

Turns out a lot of people do. 1 in 3 adults suffer from nasal restrictions.
I figured I might be one of them...

SO I DECIDED TO TRY A NASAL STRIP...

A current photo of BREATHMODE founder Jozef Wright at the gym wearing a black BREATHMODE nasal strip looking fit, strong, healthy and rested after discovering nasal strips.

AFTER THAT FIRST NIGHT

I WOKE UP A NEW HUMAN

I panicked. Checked the time.
I was convinced I’d overslept, because I actually felt rested.

Then things started to click. I was energised. I found that top gear the gym. My recovery was on point. My health was rock solid.

In 12 months of wearing nasal strips, I literally haven't been sick once.

I was hooked.

BUT THERE WAS STILL

A BIG PROBLEM

EVERY NASAL STRIP I TRIED

HAD MAJOR ISSUES

They fell off after a few hours, or stuck so hard they took skin with them. They didn't let my skin breathe. The list went on...

Big nasal strip brands didn't care about little ol' NZ. Shipping was painful & quality was all over the show.

It sucked.

Kiwis who needed quality, reliable nasal strips were left in the lurch.

SO I THOUGHT SCREW IT

I'LL DO IT MYSELF

BREATHMODE Founder Jozef Wright's hand holding a black nasal strip tin with 'BREATHMODE' branding against a blurred green background

I set out to build the perfect strip

BREATHMODE WAS BORN

I personally tested LITERALLY HUNDREDS of prototypes, my nose & skin taking a pounding in the process.

Six months later, we landed on a strip that lasts all night, is breathable, hypoallergenic, strong but comfortable, and actually opens your nose.

Basically, we got the perfect strip. We were stoked. And we've been wearing them ever since, and now it's time to share them with you.

Today, BREATHMODE is guided by science, driven by sustainability, and powered by our mission to unlock your potential.

Want to join us?

SHOP STRIPS

THE SCIENCE

SUSTAINABILITY MISSION